Mass Persuasion
🛒 Purchase Options
Buy on Amazon Links on this page are affiliate links. If you use them to buy something, Prodcast
may earn a commission. Thanks for supporting Prodcast!
📝 Description
This original study examines how people were affected by mass media, specifically a CBS radio broadcast. It illustrates the power of mass persuasion techniques.
🎬
🏷️ Categories & Tags
Categories:
Books
Mass Persuasion
Social Psychology
Keywords:
Mass Persuasion
CBS Radio
Kate Smith
War Bonds
Robert Merton
🤖 Why This Product Was Mentioned
"The podcast refers to the book 'Mass Persuasion' by Robert Merton that studies the impacts of Kate Smith's radio show that sold war bonds. A listener who wants to learn more about the original mass persuasion study from 1946 may wish to purchase this book."
🛍️ Similar Products
🚧 Coming Soon! Vendors will be able to advertise similar products here.
Dr. Becky Kennedy's Parenting Book
Books
Behold a Pale Horse by Bill Cooper
Books
Confrontations by Jacques Vallee
Books