A book by Alex Hormozi that discusses strategies for generating leads, particularly focusing on the "rule of 100" and its advanced version, "rule of 100 on steroids," which involves consistent primary actions to drive business growth. It provides actionable insights for entrepreneurs and business owners on scaling their lead generation efforts.
but later on in the book $100 million leads um I talk about the rule of 100 on steroids
""The speaker explicitly mentions this book by title, stating it discusses the "rule of 100" and its "on steroids" version, which he learned from a successful gym owner. He refers to it as a resource for defining inputs that create outputs in business."