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A groundbreaking book by Marshall McLuhan, published in 1964, which introduces his theory that "the medium is the message." McLuhan argues that media, regardless of their content, profoundly influence society and human consciousness by extending human senses and faculties.
One of my favorite quotes is Marshall McLoon. Every media extension of man is an amputation.
""Marshall McLuhan is quoted directly ("Every media extension of man is an amputation"), which is a central idea from his most famous and influential book, "Understanding Media.""