
A foundational text in social psychology, Leon Festinger's book introduces the theory of cognitive dissonance. It explains how individuals strive for internal consistency and how they reduce discomfort when faced with conflicting beliefs, attitudes, or behaviors.
Reminds me of the research from Leon Festinger, the guy that came up with the term cognitive dissonance.
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"Leon Festinger is mentioned as the originator of the term 'cognitive dissonance,' a concept central to his work. This book is his most relevant and influential publication on the topic."





