Ford is a car manufacturer and known for building affordable trucks and suv's for the average American. The automobile industry faces immense competition, however many Americans take pride in being the leader in the production.
"Ford is mentioned as a corporation facing challenges due to automation, relating to the discussion about jobs being automated and a desire to ensure workers are not laid off for machines and AI. This makes it reasonable for a listener to potentially have an interest to research the topic and perhaps research new or used fords."