"Benchmarking is for Losers" is a piece written by Roger L. Martin about how benchmarking against competition diminishes margins and choice.
He wrote a piece called benchmarking is for losers okay that all you do is you you diminish your margins by making yourself in direct competition with your other competitors so you don't benefit uh your uh your profits or your shareholders and also you don't benefit your customers okay
""Roger L. Martin is mentioned as a business guru, and his piece "benchmarking is for losers" is referenced."