Burberry is a luxury British fashion house, known for its trench coats, ready-to-wear apparel, and accessories, often featuring its distinctive check pattern. The brand has a long history and is recognized globally for its high-end designs. In the UK, it experienced a period where its iconic pattern was adopted by a subculture, which led to a perception shift.
maybe going to go the way of Burberry. You know the Burberry was worn by Chavs in the UK.
""Burberry is mentioned as an example of a brand that became 'ubiquitous' and was 'worn by Chavs in the UK,' illustrating the concept of a brand losing its 'cool' status due to overexposure and association with certain subcultures. The speaker uses it to draw a parallel with 'The Owners Club' clothing line."