Doritos are a popular brand of flavored tortilla chips, widely recognized for their bold and intense taste profiles. The speaker uses them as an example of highly processed, palatable foods that are strategically formulated by the food industry to combine specific ingredients (like carbohydrates with salt or fat) to create a strong pleasure response, thereby driving overconsumption.
it's also the same strategy that, you know, Doritos is using where like you you combine this mixture of new uh molecules in the food that you consume it, you get, oh, this tastes great.
""The speaker uses Doritos as a prime example of a processed food product that is intentionally designed by the food industry to be highly palatable and encourage overconsumption, linking it to the 'dopamine response' and 'positive reinforcement' in the brain."