Intercom
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📝 Description
Intercom is mentioned as an example of a company where a metric (reducing fraud) became the sole focus, negatively impacting customer experience. This illustrates how prioritizing a single measure can have unintended consequences and undermine overall business success.
🎬 How To Win The War In Your Head - Joe Hudson
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Keywords:
Intercom
customer service
CRM
business software
email marketing
🤖 Why This Product Was Mentioned
"Intercom is a commercially available business software often used for customer communication and support. It's discussed as an example of how metrics can be misapplied."
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