Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World is a 2013 book by Gary Vaynerchuk. It provides a framework for effective social media marketing, emphasizing giving value ('jabs') before asking for a sale ('right hook').
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""Gary Vaynerchuk's 'jab, jab, jab, right hook' philosophy is explicitly referenced, which is the core concept of this well-known marketing book."