Guy Fieri is creating cigars under the Knuckle Sandwich brand. The decision was made with Eric Espinosa, citing the cigars' quality warranted using the edgier "Knuckle Sandwich" name over "Flavor Town" or Guy's own name, indicating a high-quality, branded product.
"Guy Fieri discusses his new cigars, branded as Knuckle Sandwich cigars, co-created with Eric Espinosa. Listeners might be interested in a premium cigar endorsed by a celebrity chef."