
A popular line of plastic construction toys manufactured by The Lego Group. These sets typically consist of interlocking plastic bricks and a variety of other components that can be assembled to create models of various objects, vehicles, and buildings. The conversation highlights how Lego manual designers view the building process as a narrative, incorporating varied steps to build motivation and a sense of accomplishment.
Uh I did some work uh when I was researching my recent book where I interviewed the gentleman who's in charge of all Lego manuals. Uh I don't know if you've ever built Lego or not. Yeah. Their manuals uh have no words.
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"Lego is mentioned in the conversation in the context of its manuals and the design philosophy behind them, treating the building process as a story. While specific sets aren't named, the brand 'Lego' itself implies the purchasable toy sets."
