Life360

Life 360 is a $4.5 billion company they solve the one case which is where's my kid like I want to know where my kids are but they've doggedly focused on that one use case so users say okay well the services better now in my mind if I need that I got to so you got to get there early enough and it's got to be broad enough and you got to make sure that you sort of imprint in the user's mind that hey like you know when you have this problem come to us which is why you know we have amazing storytellers like Jeffrey and our board because you got to get the story kind of