Nike is a global leader in athletic footwear, apparel, equipment, accessories, and services. Known for its innovative designs and iconic 'swoosh' logo, Nike produces a wide range of products for various sports and fitness activities, as well as casual wear.
Nike comes in and sponsors some huge NFL player or whatever
""The speaker used 'Nike' as an example of a high-value, cool brand that sponsors athletes, implying a positive association and brand equity. This is a clear mention of a branded apparel company."