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Omega is a renowned Swiss luxury watchmaker, famous for its precision timekeeping and association with space exploration and James Bond. The Seamaster is one of its most popular and enduring collections, known for its robust dive watch capabilities, elegant design, and rich maritime heritage. It has been the official watch of James Bond since 1995.
I mean, I think it's always been a thing because you can go back and find like amazing the Paddic Philippes and stuff like that and go back find the Omegas, the old Rolexes and it's a thing.
""Omega is mentioned by Joe Rogan as a brand of amazing old watches, alongside Patek Philippe and Rolex, in the context of watch collecting."