Rep is a specific beer produced by Ren House Brewing. This beer was created as part of a campaign to encourage political action, notably featuring a QR code on its label that, when scanned, connects users with their political representatives to advocate for public lands.
And we came out with a beer that has a QR code on the label and it's just called rep because at that time the the fight was in the house.
""The speaker explicitly names the beer "Rep" and describes its unique feature of having a QR code for political engagement, making it a specific, branded, and purchasable product from Ren House Brewing."