Written by evolutionary biologist Robert Trivers, this book explores the concept of self-deception from an evolutionary perspective, arguing that deceiving oneself can be a strategic advantage for deceiving others. It delves into various forms of self-deception and their implications for human behavior.
put forward by Robert Trivers in in the 70s.
""Robert Trivers is mentioned as the originator of the idea that self-deception is a strategic mechanism to convince others. This book directly addresses that concept, making it the most relevant work by the author in this context."