The North Face is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. It is a popular brand for outdoor enthusiasts, climbers, hikers, and athletes, known for its durable and high-performance gear.
And so I'm uh we're both sponsored by the Northace now.
""Alex Honnold mentions that he and Peter Croft, his childhood hero, are both sponsored by The North Face, highlighting its prominence in the climbing community."