The Owners Club is a specific clothing line from George Heaton's company, Represent. It features a distinctive small logo on the left breast and a large back print. The line gained significant popularity and was widely worn across the UK, leading the brand to make a strategic decision to discontinue it to maintain its 'cool' and exclusive status.
George Heaton's clothing company. uh the owner's club, which is that little thing left breast and then the big back print was becoming so ubiquitous and so worn across the UK that it was maybe going to go the way of Burberry.
""The speaker discusses George Heaton's clothing company, Represent, and specifically mentions 'The Owners Club' line. The conversation revolves around its popularity and the brand's decision to 'kill the range' due to concerns about overexposure and maintaining its 'cool' factor."