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Malcolm Gladwell's debut non-fiction book explores how ideas, products, messages, and behaviors spread like epidemics. He identifies three rules of epidemics (the Law of the Few, the Stickiness Factor, and the Power of Context) and the types of people who drive social epidemics.
Did I say Michael McDow? Did I say Michael Malcolm Gladwell? That's what I meant. Malcolm Gladwell.
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"Joe Rogan corrects himself, mentioning Malcolm Gladwell as the author of a book discussing why certain populations or parts of the world are rougher due to their historical origins (e.g., sheep herders). "The Tipping Point" aligns with this discussion of how cultural traits spread and influence societies."





