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Written by Ryan Holiday, this book exposes the dark underbelly of modern media, detailing how blogs, journalists, and even major news outlets can be manipulated. Holiday, a former director of marketing for American Apparel, reveals the tactics he used to generate publicity for his clients, often by exploiting the weaknesses and incentives of the media ecosystem. It's a critical look at how information is spread and consumed in the digital age.
you ever read Ryan Holliday's book, Trust Me, I'm Lying. Yeah, he has this great concept called trading up the chain
""The speaker explicitly mentions Ryan Holiday's book, 'Trust Me, I'm Lying,' in the context of discussing how narratives are created and spread, particularly in politics and media, and how 'the tail can wag the dog' in terms of public perception versus reality."