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Written by Ryan Holiday, 'Trust Me, I'm Lying' exposes the dark underbelly of modern media and how it can be manipulated. Holiday, a former director of marketing for American Apparel, reveals how he exploited the internet's vulnerabilities to generate publicity for his clients, often by creating controversy and 'trading up the chain' of media outlets. The book serves as both a confession and a cautionary tale about the ethics of media and public relations.
They're they're using these words intentionally and they they suggest certain things that you ever read Ryan Holliday's book, Trust Me, I'm Lying. Yeah, he has this great concept called trading up the chain which is about how you start with something that's like a halftruth that you suggest which then like it started out I think it's even in that article they say that I am SpaceX affiliated because my brother interned there many years ago and then if you look at a lot of news stories today they say Sam Corkos SpaceX engineer I have never worked at SpaceX like the closest affiliation I have is that my other intern there like I have nothing to do with SpaceX at all. But they just like they they imply something which suggests something which then just becomes reality and then all of these news stories start to say that.
""The speaker explicitly mentioned Ryan Holiday's book 'Trust Me, I'm Lying' when discussing media manipulation and the concept of 'trading up the chain' in the context of news narratives about government initiatives."