Understanding Media: The Extensions of Man
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📝 Description
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, a foundational work in media theory. McLuhan argues that media, not just their content, profoundly influence society and human experience. He famously coined the phrase 'the medium is the message,' suggesting that the form of a medium embeds itself in the message, creating a symbiotic relationship in which the medium influences how the message is perceived.
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I mean, as what I mean is, you know, Neil Postman, who's a wonderful media thinker in the lineage of Marshall McLuhan, used to say, clarity is courage.
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🤖 Why This Product Was Mentioned
"Marshall McLuhan is mentioned as a key figure in media thinking, with Neil Postman being in his 'lineage.' Given the extensive discussion about how technology (social media, AI) shapes society and human behavior, 'Understanding Media: The Extensions of Man' is McLuhan's most influential work directly addressing these themes."
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