Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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📝 Description
Rory Sutherland's book explores the power of 'alchemy'—the art of finding unconventional solutions to problems—in advertising, business, and life. He argues that logic and data alone are insufficient, and that creativity, psychology, and seemingly irrational approaches can often yield more effective and magical results.
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Rory Sutherland do you know who that is one of the greatest living advertisers on the planet Vice chairman of ogal V advertising
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Rory Sutherland
Alchemy
advertising
business strategy
🤖 Why This Product Was Mentioned
"Rory Sutherland is introduced as a 'greatest living advertiser' and Vice Chairman of Ogilvy. His book 'Alchemy' is his most prominent work, directly related to his expertise in advertising and unconventional problem-solving, which aligns with the discussion of framing and perception."
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