Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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📝 Description
A book by Rory Sutherland that explores the power of 'alchemy' – the art of solving problems by changing the perceived value of things, rather than their objective reality. It delves into the psychology of decision-making, marketing, and human behavior.
💬 Quote Context
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Rory Suddland had been on a ton of times.
"🎬 21 Lessons from 999 Episodes - Naval Ravikant, Roger Federer & Vincent van Gogh
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Rory Sutherland
Alchemy
Marketing Strategy
Behavioral Economics
🤖 Why This Product Was Mentioned
"Rory Sutherland is mentioned as a past guest on the podcast. His book, 'Alchemy,' is extracted as a purchasable product, aligning with the podcast's discussions on human behavior, psychology, and unconventional thinking."
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