Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
🛒 Purchase Options
Buy on Amazon Links on this page are affiliate links. If you use them to buy something, Prodcast
may earn a commission. Thanks for supporting Prodcast!
📝 Description
Authored by Rory Sutherland, this book explores the power of 'alchemy' – the art of solving problems by looking for unconventional, often illogical, solutions. Sutherland, a renowned advertising executive, uses behavioral economics and psychology to explain why seemingly irrational ideas can be incredibly effective in business and life.
💬 Quote Context
"
Rory Sutherland was sat there a couple of months ago and he was explaining to me just this wonderful in his Rory way
"🎬 Political Violence & The Lunatics of Your Own Side - Andrew Doyle
🏷️ Categories & Tags
Categories:
Keywords:
Rory Sutherland
Alchemy
behavioral economics
marketing
🤖 Why This Product Was Mentioned
"Rory Sutherland is mentioned by name in the conversation. This book is his most prominent work, aligning with his reputation for unconventional thinking."
🛍️ Similar Products
