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August 10, 2025
20 views

Podcast Engagement Metrics: What Brands and Listeners Need to Know

Podcast engagement used to mean checking download counts and guessing what listeners liked. But the latest research shows something wildly different. **Personalized recommendations can spike podcast streams by 28.9% and audience drop-off plummets after just two and a half minutes**. Turns out, understanding these advanced engagement metrics is no longer just a techy bonus for brands and creators—it is the secret power move driving real audience loyalty and revenue.

Discoveries
11 min read
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August 8, 2025
26 views

How to Choose Podcasts: A Guide for Listeners & Shoppers 2025

Choosing a podcast sounds simple at first. With over 49% of U.S. adults having tuned into at least one podcast in the past year, it feels like there is a show for everyone. Yet most people end up endlessly scrolling, overwhelmed by a sea of hosts and topics that never quite fit. Get ready to discover the smarter way to pick podcasts that actually match your style, interests, and shopping habits.

How To
13 min read
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August 7, 2025
28 views

Podcast Data Analytics: Boost Shopping and Brand Sales in 2025

Podcast data is changing how brands connect with shoppers. Spotify personalized podcast recommendations increased stream engagement by 28.90%. Most expect these analytics to just show who listens and when but they actually reveal what makes someone ready to buy. The real surprise is how this data is transforming everyday podcasts into tools that trigger shopping sprees and drive sales in ways no other media can.

DiscoveriesHow To
12 min read
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August 6, 2025
33 views

Top Educational Podcast Topics for Listeners and Shoppers 2025

Educational podcasts are exploding in popularity and shaping how millions learn and shop. A recent study found that 68 percent of listeners have bought something after hearing about it on a podcast. Sounds like influencers rule the airwaves, right? Not exactly. The real surprise is how AI-driven and interactive these shows have become, turning every episode into a completely personalized learning and buying experience.

Discoveries
10 min read
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August 6, 2025
58 views

Podcast Search Optimization for Listeners and Brands 2025

Podcast search is getting smarter, and brands are fighting for attention in a crowded world where over 1.1 million podcast transcripts are now analyzed for discoverability. You might think nailing the right keywords is the golden ticket to podcast fame. Except in 2025, recommendation algorithms and community engagement can move the needle more than any single SEO trick ever could.

How To
12 min read
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