Calm
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📝 Description
Calm is a popular meditation and sleep app designed to help users relax, reduce stress, and improve sleep quality. It offers guided meditations, sleep stories (narrated bedtime stories for adults), breathing programs, and relaxing music. The app became a 'unicorn' company by focusing on self-medicating insomnia through sleep stories.
💬 Quote Context
the meditation company called calm now I have no affiliation with them they were doing somewhat well but what they realized is that they wanted people to sort of meditate in the morning and when they used looked at their usage statistics people were meditating in the morning but then there was a huge swath of usage right before bed people were self-medicating their state of insomnia
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🤖 Why This Product Was Mentioned
"The speaker discusses Calm as a meditation company that found significant success by introducing 'sleep stories' to help people self-medicate insomnia, leveraging the idea of parents reading bedtime stories to children."
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