Stone Island is an Italian luxury men's apparel brand known for its innovative fabric treatments and distinctive compass badge. The brand's designs often incorporate utilitarian and military-inspired elements, and it has a strong association with football hooligan culture and streetwear.
I think you have seen the same to a degree with Stone Island, except for the fact that Stone Island is actually made for football hooligans, right?
""Stone Island is brought up as another example of a brand, similar to Burberry, that has a specific cultural association. The speaker notes that Stone Island's aesthetic 'is actually made for football hooligans,' suggesting a more intentional alignment with its consumer base compared to Burberry's unexpected adoption."